Marketing Seminar organised by the institution, headed by Prof. Ripudaman Gaur.
In which PGDM and MBA students of 1st (2016-18) and 2nd (2015-17)year participated.
Seminar was held to increase the core knowledge about different types of marketing a organisation can do to enhance their sales and increase their customers.
TOPIC COVERED IN THE SEMINAR :-
– NICHE MARKETING: A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.
-SURROGATE MARKETING: It is a form of marketing to promote illegal or banned product in legal way, in disguise of other product. Duplication brand image of one product extensively, in order to promote, another product of same brand
-ETHICAL MARKETING:It is less of a marketing strategy and more of a philosophy that informs all marketing efforts. It seeks to promote honesty, fairness, and responsibility in all advertising. Ethics is a notoriously difficult subject because everyone has subjective judgments about what is “right” and what is “wrong.”
-NEURO MARKETING :It is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli.
-CHANGE IN MARKETING TRENDS:Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with.
-PERSONAL BRANDING:It is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal–branding concept suggests instead that success comes from self-packaging.
-CUSTOMER DELIVERED VALUE & SATISFACTION:It is the difference between total customer value and total customer cost. Total customer value is the perception of what a customer is getting from a given product or service in comparison to the purchase price. A business can build value for a customer in a variety of ways.
-PARTICIPANTS :-
1. Varsha Singh
2. Pawneshwar Datt Rai
3. Shivam
4. Shubham Jain
5. Neha Kumari
6. Anju Karki
7. Shubham Gupta
8. Abhimanyu Singh
9. Abhishek Verma
10. Ruchi Poddar
11. Md. Mostakim Rain
12. Vikas Shukla