Guest Lecture

As part of the activity of Innovation at Accurate Group of Institutions, PGDM Department has organised a guest lecture by Mr. Ranjit Punhani (IAS), Joint Secretary and DO, Labour Welfare Ministry of Labour and Employment on 09th October 2019 at PGDM seminar hall. All the students of PGDM attended the lecture. In his address, Mr. Rajiv stressed the need for investigation of reports and what is the best way for writing investigation report so that a proper control and no misconduct could happen. He also emphasized how the law in management has gained value. And by applying the skills and knowledge acquired during the academics in solving or analysing real life problems and drawing conclusions.

At the end of the guest lecture, there was a Question and Answer session where students have gained an opportunity to discuss their queries related to various legal aspects of management and Mr. Rajiv with full enthusiasm entertained all the questions.

We are highly obliged to our Respected Group Director Ms. Poonam Sharma who has taken such an initiative and to Dr Saroj Kumar Dutta, DG, PGDM who has made ourselves available for such an interactive and knowledgeable experience.


The institute celebrated Gandhi Jayanti on 1st Oct, 2019. All the students from different courses participated in the event. The celebration of Gandhi Jayanti stated with the lamp lighting followed by the welcome speech by Director – B.Tech. Students shared their thoughts with the help of presentations over Gandhi ji’s life. A skit was performed by B.Tech students on Gandhiji’s beliefs.There was a speech which was given by MBA 1st year students over “RELEVENCE OF GANDHI’S THOUGHT ON MODERN EDUCATION”. A nukkad natak was performed by polytechnic students followed by a song and a poem by Pharma students. Architecture students performed an act. The final speech was given by Director-MBA and the SWATCH CAMPUS MISSION was taken in action by all the directors of the institute after the culmination of the event by National Anthem.

Guest Lecture

Accurate Group of Institutions had organized a guest lecture on Sustainability Marketing in Digitalised India by Prof. Satyabhushan Das, Professor – IIM, lucknow, Founder Chairperson (EFPM) & Chairperson – (CMEE) at IIML, for the students of PGDM on 30th September 2019.

Dr. Saroj Kumar Datta, Director General, Mr. Satish Verma, VP, CCR, Mr. Komal Budhiraja Admission Director facilitated our guest lecture by bouquet presentation.

In his lecture Prof. Das had discussed the sustainability marketing by digital marketing revolutionary outbreak . He also introduced the participants to many exclusive examples and challenges in the marketing world at large with reference to different conceptual theories. He shared his own experiences how and why corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. As per him, digital marketing will give a platform to be more sustainable in the market.