Guest Lecture

Accurate Group of Institutions had organized a guest lecture on Sustainability Marketing in Digitalised India by Prof. Satyabhushan Das, Professor – IIM, lucknow, Founder Chairperson (EFPM) & Chairperson – (CMEE) at IIML, for the students of PGDM on 30th September 2019.

Dr. Saroj Kumar Datta, Director General, Mr. Satish Verma, VP, CCR, Mr. Komal Budhiraja Admission Director facilitated our guest lecture by bouquet presentation.

In his lecture Prof. Das had discussed the sustainability marketing by digital marketing revolutionary outbreak . He also introduced the participants to many exclusive examples and challenges in the marketing world at large with reference to different conceptual theories. He shared his own experiences how and why corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. As per him, digital marketing will give a platform to be more sustainable in the market.

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