{"id":45,"date":"2017-03-03T02:28:06","date_gmt":"2017-03-03T02:28:06","guid":{"rendered":"http:\/\/www.accurate.in\/student-corner\/?p=45"},"modified":"2017-03-05T05:16:31","modified_gmt":"2017-03-05T05:16:31","slug":"marketing-seminar","status":"publish","type":"post","link":"https:\/\/www.accurate.in\/student-corner\/marketing-seminar\/","title":{"rendered":"MARKETING SEMINAR"},"content":{"rendered":"

Marketing Seminar organised by the institution, headed by Prof. Ripudaman Gaur.
\nIn which PGDM and MBA students of 1st (2016-18) and 2nd (2015-17)year participated.
\nSeminar was held \u00a0to increase the core knowledge about different types of marketing a organisation can do to enhance their sales and increase their customers.
\n
\n<\/strong>TOPIC COVERED IN THE SEMINAR :-<\/p>\n

– NICHE MARKETING:\u00a0<\/strong>A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific\u00a0market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.<\/p>\n

-SURROGATE MARKETING:<\/strong>\u00a0It is a form of marketing<\/b> to promote illegal or banned product in legal way, in disguise of other product. Duplication brand image of one product extensively, in order to promote, another product of same brand<\/p>\n

-ETHICAL MARKETING:<\/strong>It\u00a0is less of a marketing<\/b> strategy and more of a philosophy that informs all marketing\u00a0<\/b>efforts. It seeks to promote honesty, fairness, and responsibility in all advertising. Ethics<\/b> is a notoriously difficult subject because everyone has subjective judgments about what is \u201cright\u201d and what is \u201cwrong.\u201d<\/p>\n

-NEURO<\/strong> MARKETING :<\/strong>It\u00a0is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli.<\/p>\n

-CHANGE IN MARKETING TRENDS:<\/strong>Marketing\u00a0constantly adjusts and reacts to changes<\/b> in technology and attitudes. While digital marketing<\/b> has undergone a substantial transformation in the last few years, the technology that incited the changes<\/b> is growing at a faster pace than most brands can keep up with.<\/p>\n

-PERSONAL BRANDING:<\/strong>It\u00a0is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal<\/b>–branding<\/b> concept suggests instead that success comes from self-packaging.<\/p>\n

-CUSTOMER DELIVERED VALUE & SATISFACTION:<\/strong>It\u00a0\u00a0is the difference between total customer value<\/b> and total\u00a0customer<\/b> cost. Total customer value<\/b> is the perception of what a customer<\/b> is getting from a given product or service in comparison to the purchase price. A business can build value<\/b> for a customer<\/b> in a variety of ways.<\/p>\n

-PARTICIPANTS :-
\n<\/strong>1.\u00a0<\/strong>Varsha Singh
\n2.\u00a0<\/strong>Pawneshwar Datt Rai
\n3.<\/strong> Shivam
\n4.\u00a0<\/strong>Shubham Jain
\n<\/strong>5. <\/strong>Neha Kumari
\n<\/strong>6. <\/strong>Anju Karki
\n<\/strong>7. <\/strong>Shubham Gupta
\n<\/strong>8.<\/strong>\u00a0Abhimanyu Singh
\n9.\u00a0<\/strong>Abhishek Verma
\n10.\u00a0<\/strong>Ruchi Poddar
\n11.\u00a0<\/strong>Md. Mostakim Rain
\n12.\u00a0<\/strong>Vikas Shukla<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing Seminar organised by the institution, headed by Prof. Ripudaman Gaur. In which PGDM and MBA students of 1st (2016-18) and 2nd (2015-17)year participated. Seminar was held \u00a0to increase the core knowledge about different types of marketing a organisation can do to enhance their sales and increase their customers. TOPIC COVERED IN THE SEMINAR :- […]<\/p>\n","protected":false},"author":7,"featured_media":90,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.accurate.in\/student-corner\/wp-json\/wp\/v2\/posts\/45"}],"collection":[{"href":"https:\/\/www.accurate.in\/student-corner\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.accurate.in\/student-corner\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.accurate.in\/student-corner\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.accurate.in\/student-corner\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":4,"href":"https:\/\/www.accurate.in\/student-corner\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"predecessor-version":[{"id":124,"href":"https:\/\/www.accurate.in\/student-corner\/wp-json\/wp\/v2\/posts\/45\/revisions\/124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.accurate.in\/student-corner\/wp-json\/wp\/v2\/media\/90"}],"wp:attachment":[{"href":"https:\/\/www.accurate.in\/student-corner\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.accurate.in\/student-corner\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.accurate.in\/student-corner\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}