Seminar on Digital Marketing

With the advent of digitization, traditional marketing has seen a turnaround. Having more and more people online today, every organization wants to have an online presence. Digital Marketing is a boon and plays an important role in connecting organizations with their customer base. This is an area which no organization wants to neglect. Digital Marketing has opened up many avenues for the future managers, technology enthusiasts and our stakeholders.

Not to miss this opportunity an event was arranged by The Accurate Institute of Management and Technology under the guidance of Prof. Prabhat Tiwari and Prof. Ravin Kumar from MCA and Polytechnic team of Accurate Institute - A SEMINAR on DIGITAL MARKETING on Thursday, 10th May 2022 from 10 AM to 4 PM at Seminar Hall at the Institute premises.

The seminar was conducted by Mr. AMAN KHAN - Digital Marketing Trainer, Specialist and Business Consultant at Shape my skills Pvt. Ltd. He has trained more than 2000 Students, Faculty, and Professionals and provides consultancy to domestic and International clients.

The session was conducted in 2 phases. The 1st phase was concept based wherein students were given in-depth conceptual knowledge and 2nd phase was practical based wherein students were given hands-on experience on the following competencies.

• Introduction to Digital Marketing
• Search Engine Optimization (SEO)
• Social Media Optimization (SMO)
• Google AdWords
• Google Analytics

The session imparted knowledge about latest Trends, Scope, and Employability prospects to the students.

I am overwhelmed with the session as it helped me learn the new concepts of digital marketing and know the latest trends as well. Accurate Institute is the best Institute in Greater Noida for Management, Technology, Pharmacy, B. Arch and Polytechnic courses. I thank Institutes effort for providing us with such opportunities time and time again said Mr. Rajat Singh, MCA student (Batch: 21-23)

Accurate Institute consistently works on improving on students skills on latest technologies so that students are way ahead of the competition.